Post by account_disabled on Mar 12, 2024 9:45:26 GMT
Customer reviews and testimonials are extremely powerful levers of reassurance for consumers, and for this reason, they are widely consulted. Thus, a platform like TripAdvisor is typically rich in User Generated Content. Informative content. Blog articles, podcasts, Wiki pages can also be UGC when they cite brands, products or services, or when they are integrated into company websites. An example: on theAirbnb website, a “Neighborhood Guide” tab allows hosts to post photos of where they live and provide advice to users who plan to stay there.
One question remains: why do users create brand-friendly content? In most cases, this approach reflects a need for social connection: it involves sharing an experience or expressing oneself on a specific subject, with the Buy Bulk SMS Service aim of attracting attention and generating a reaction . But there are also extrinsic motivations, when brands reward the creation of UGC within the framework of games, competitions or challenges (we will see below that this is part of a strategy for using this type of content) .
What is user-generated content used for? How can UGC consolidate a brand's content marketing strategy, or even boost its performance? We will see how, in six points. . A free exhibition UGC comes from the users themselves. Therefore, it does not involve any investment on the part of the brand. Furthermore, in most cases, it does not reward content creation. In short, thanks to UGC, a brand benefits from free exposure on platforms that it does not control.
One question remains: why do users create brand-friendly content? In most cases, this approach reflects a need for social connection: it involves sharing an experience or expressing oneself on a specific subject, with the Buy Bulk SMS Service aim of attracting attention and generating a reaction . But there are also extrinsic motivations, when brands reward the creation of UGC within the framework of games, competitions or challenges (we will see below that this is part of a strategy for using this type of content) .
What is user-generated content used for? How can UGC consolidate a brand's content marketing strategy, or even boost its performance? We will see how, in six points. . A free exhibition UGC comes from the users themselves. Therefore, it does not involve any investment on the part of the brand. Furthermore, in most cases, it does not reward content creation. In short, thanks to UGC, a brand benefits from free exposure on platforms that it does not control.